HP, EDS, and the Ghost of Carly
May 13th, 2008 at 7:13 am by Gordon HaffOne of the curses, I suppose, of knowing one’s high-tech history is that way too many news items cause me to go: "Here we go again!" The proximate tidbit this time is, of course, the news that HP has acquired services giant EDS for $13.9 billion. Various news organizations had previously pegged the deal value between $12 and $13 billion. The New York Times described it at a $12.6 billion cash transaction.
When last we saw this play, it was with Carly Fiorina in the role of HP CEO looking to spend a reported $17 to $18 billion on Pricewaterhouse Coopers Consulting (PwCC) in 2000. A lousy set of quarterly results turned in by HP helped to scotch that deal. Nor did it help that a lot of observers thought that HP was offering way too much for an organization with $6.7 billion in annual revenues (2001) and about 33,000 employees. IBM seemingly provided evidence of this view when it bough PwCC in 2002 for only about $3.5 billion. (A bit of an unfair comparison given the economic and other events of 2001, but still…) Carly went on to get her acquisition kicks by gobbling up Compaq instead.
So what, if anything, is different this time around?
The money. I’ll leave the detailed financial modeling to the appropriate specialists, but here are some back of the envelope numbers. In 2000, HP was looking to pay something over 2x annual revenues for PwCC, which IBM ended up getting for about 0.6x instead. In this case, HP spent less money ($13.9 billion) for a larger ($22.1 billion annual revenues) organization. At least by this measure, HP’s expenditure is therefore much more in line with what IBM eventually spent for PwCC that it is what HP had initially proposed.
HP management capabilities. Especially after this acquisition, something that’s really striking is just how closely HP has maintained the course that Carly laid out. There’s a slight difference of course. If one does back a few years, the boat may have been on a sensible bearing but it was springing leaks in just about every compartment. Carly has argued that post-Compaq financial problems just needed more time to work themselves out. Perhaps—but I’m skeptical. In any case, Mark Hurd has made remarkably few changes to HP’s strategic direction since he took over. The benefits of scale promised from the Compaq buy have indeed proven out. EDS represents growth of scale along another axis—services—that puts HP that much more in the mold of IBM. The difference from times past is that Mark has a track record for keeping things ship-shape.
HP has made services acquisitions before but they’ve been targeted and specialized. The most recent was EYP Mission Critical Facilities, datacenter design experts that give HP some legitimate differentiation in the power and cooling game. EDS is broader and bigger than even PwCC would have been. On the one hand, this means a lot of headcount and fixed costs of the sort that have been no small issue for IBM—the company that HP is attempting to mirror in important ways. On the other hand, if you believe—as I do—that companies (especially in SMB) are increasingly going to move their computing off their premises and into datacenters run by specialists, then acquiring the sort of large-scale hosted services business that EDS includes among its many operations isn’t a bad direction for a system supplier at all.