Additional Illuminata Services
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Additional Illuminata Services | |||
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Licensing & Reprints
In addition to its subscription services, Illuminata's research is available for purchase in a variety of formats including weblinking, reprints, pdfs, and HTML content. For more information, please contact sales@illuminata.com. top
Product Counsel
You've worked hard to build your product. Whether it's just coming to market or has already seen some success, you know you need to plan for its future. How can you increase sales and attract more customers? How do you make a good product into a great product? How can you turn a great product into a franchise?
Where Do You Go From Here?
The tricky part of product decisions is getting a clear picture of genuine opportunities, weighed against required investments and necessary trade-offs. Always difficult, the process can seem intractable once a product has met with success. Not only is there internal resistance to changing what worked in the past, what can you do for an encore?
There are so many demands for new features—from existing users, from magazine reviews, from your own development staff—that you can't even begin to do them all. Even if you could, more features won't necessarily improve your business.
Better Ask the Right Advisors!
Illuminata can help. We offer a fresh, clear, business-savvy perspective that will help you prioritize the to-do list and make sensible product investment decisions.
We also help you identify market leverage. What improvements will not only add satisfaction for your existing customers, but attract new ones? What capabilities will take you into new markets? What shortfalls will keep you out of important arenas? What capabilities are overkill, or could be handled by complementary products? These are the questions Illuminata can answer.
We'll always be searching for the out-of-box solution, the possible Big Win. But we won't rely on it. The answer is usually incremental. Sometimes it involves building, other times, buying. Sometimes it's just adding templates, changing training materials, or adjusting the marketing approach. Whatever it takes.
Your Business is Our Business
As our client, you will receive expert attention and assistance from an Illuminata Advisor—someone who understands not only IT products and technologies, but also the dynamics that make or break IT business propositions. Without groupthink or wasted motion, we can help you take the right steps. top
Message Testing & Tuning
30 Seconds to Get Your Message Across
You have only a moment to get your message across. When you're introducing a new product or strategy to the crowded, noisy IT market, that critical first impression must be a good one.
Seize the Moment
With so little time to make the right impression, preparation is all. You probably already know the themes and messages you want to deliver, at least to the first approximation. Our job is helping to develop those ideas, putting them into a polished, compelling form—one that speaks to the needs, desires, fears, and aspirations of your target audience.
The goal is simple: ensuring that when it debuts, your message strikes just the right notes. Before your message "goes live," we'll preview a dress rehearsal in a safe, confidential setting. Both during the rehearsal and afterwards in a brief written assessment, we'll evaluate both the overall structure and individual components. We'll commend what works, recommending changes and improvements to the rest. Our criticism is constructive, but also direct and unvarnished.
We often suggest pruning—cutting away parts of your message that, while they may have seemed important at the time, really only divert attention from your key points. We also recommend graphics, layouts, or metaphors that help crystallize your ideas.
The Write Stuff
Illuminata can also help you build your message. Our professional writers and graphic designers can be engaged at every stage from "just an idea" to final tweaking.
Illuminata's staff has years of writing, presenting, and message review experience. You'll receive expert attention and assistance from an Illuminata analyst and IT advisor—someone who understands not only your products and strategies, but also prevailing market conditions and perceptions. Without groupthink or wasted motion, we can help you put your best foot forward. top
Inquire about our Additional Services today! Contact sales@illuminata.com.